Packaging for furniture

Home and garden consumers are now better informed, more active and more discerning than ever. Their emerging shopping behaviors are challenging established business models. The battle between physical retailers and e-commerce has turned into a marriage of convenience with the unfolding of omni-channel retailing.

Challenges

Urban lifestyles call for smaller designs, e.g. compact furnishing and urban gardening

To engage, convert and retain connected consumers, retailers need to redesign the shopping experience with the omni-channel model in mind

The emergence of the Internet of Things enables products, services and packaging to interact with each other and with consumers

How packaging can help

Smart structural design can reduce packaging volumes and increase transport efficiencies

Online packaging designed for a premium unboxing experience and easy return can increase consumer loyalty

Intelligent packaging enables brand owners, retailers and consumers to track a product’s position and condition throughout the supply chain

Read more about our corrugated packaging.