Packaging for paper

Digitalisation is changing the whole market space for paper producers. Traditional newsprint suffers as consumers shift their news consumption online. Printed magazines are less affected and new specialty magazines for target consumer groups continue to appear. Office workers still need printed documents, but digital technology and “green” procurement policies drive demand for cut size paper toward lower volumes. Physical books are still preferred to digital ones and some markets are recovering after years of decline. The global market for paper packaging is growing as a function of growing population and changing consumer habits.

Challenges

Paper is experiencing a challenging shift from print to digital consumption, which is affecting  the demand for newsprint and magazine print.

Certain print segments including specialty magazines and books have been more resilient to the decline and even experiencing growth.

Office print demand has also shown resilience as companies continue to use office papers and print. Retail is another category where print plays an important role with opportunities for growth as customer magazines and leaflets are used to drive demand and traffic to stores.

How packaging can help

Declining margins in the paper industry put pressure on cost efficiency throughout the paper value chain. Integrated packaging machinery can help maintain a cost-efficient packaging process for e g magazines, books and office paper.

Smart thinking regarding structural design and paper packaging materials can reduce the number of packaging SKU:s and amounts of packaging materials used without sacrificing product protection during transport.

By working actively with right-grading and right-weighting of the materials and pushing the boundaries for fibre-based materials, brand owners can decrease the weight and size of the packaging without endangering the quality and strength of the corrugated boards.

Read more about our corrugated packaging.